It's easy for web design companies to hide their prices as there isn't a one size fits all approach. That said, price isn't everything but it is often the first thing a potential client sees. A hidden rate can quickly turn someone away or keep them from calling you in the first place. If Coca-Cola and a random coffee shop contacted you to create their website, it really wouldn't make sense to charge both the same amount. Hiding prices also helps agencies upsell their services after getting on a call despite the client having a smaller starting budget, but if the client saw the prices upfront, they would just leave without giving a call due to it being too high.
There are many reasons why you shouldn't hide your pricing. This can come off as being disorganized, unprofessional, and not knowing how to run your business. It's better if people know what they're getting into right away so they can make an informed decision about working with you or not.
A lot of web design agencies tend to skimp on their pricing strategy according to our research and data pulled from Content Bacon
This is a huge mistake when hiring a web design agency as it leaves the door open for clients with unrealistic expectations of quality. You should try to work with agencies who are upfront about everything including pricing, some massive agencies don't have upfront pricing but they have tick-boxes for you to pick a price before you contact them.
If you want your firm to prosper, you should develop the habit of being transparent. Although we've discussed pricing transparency in this blog, there are more methods to be open and honest with your clients.
Being open, truthful, and prompt is what we mean when we use the word "transparency." You run the danger of making a greater mess, making a poor impression, and losing clients when you attempt to conceal an error in the hope that you may fix it before your client discovers it. Even if you genuinely care about your customers' company, if you take a long time to respond to emails and phone calls, you're sending the wrong message. Regarding what you can do, be honest and practical. Promise only what you can deliver.
Have you been wondering how much it will cost to design a website?
Web designer pay typically starts at $60 per hour. If you are seeking a web designer for a business website, it could cost you between $1,500 and $10,000, with the average price to set-up, design, build, and create original content for a basic website starting at $2,000.
This amount also includes the maintenance of the site and training for the client. It will likely cost more for a custom website, but it’s pretty simple to figure out how much you should plan to spend.
We're an agency that's different from other agencies. We're not going to charge you X amount per hour and then round it up to make ends meet. We show you how we price the projects so that you can understand what goes into it before you commit. We are honest with our customers, and want them to know they can trust us completely.