$28,000 in Solar Installation Clients In 11 Days

Service

Google Ads, Highly Optimized Landing Page Creation (34% Conversion Rate)

Client

MVP Solar

Project Duration

Ongoing, 2022

5.97x ROAS on Google Ads

We talked with Nelson and the MVP team via a few video calls after a past happy client of ours recommended our agency to him

Their business was around 1 and half years old at the time and they were looking to take it to the next level, they were struggling to bring in their ideal clients that:

Were willing to spend $3 - $15k on solar installations or battery/inverter purchases
Were in the state of California or Florida (the had 2 offices) as they didn't want calls from any of the surrounding areas

(Screenshot Below Is For The Months Following The Initial $28k In The First 11 Days)

Landing Page Creation

We've seen a 15 - 53% conversion rate (as evidenced in the screenshot above under "Opt-Ins" with our special landing pages

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This is 5 to 25x the conversion rate of a regular solar business website as most websites (from our experience and from research) have a conversion rate of 1 - 3% in terms of having people click the link to book a call or fill in a form

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The reason for the low conversion rate on regular websites is because they have TONS of distractions and irrelevant information, couple this with the average attention span of humans in 2022 being shorter than that of a Goldfish (around 6 seconds) and we can see why it's a recipe for disaster.

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Using the Example Below:

Let's just pick a random competitor in the area and check their landing page

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Let's check their landing page below

No Clear Call To Action
Too many links to other pages
Hard to read text on the website that just lists the benefits instead of the features
Poor overall design from just an aesthetic angle (would you want to spend $5,000 on a business that has their website looking like this?)

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This can be the difference between a successful and a failed campaign because it directly affects your Cost Per Click...

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EXAMPLE OF THE LANDING PAGES WE BUILD FOR OUR CLIENTS

(we can't share the exact landing page style we use for our Solar Clients)

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Solar Business A might spend $93 to get a phone call using a bad landing page

Solar Business B might spend $9 to get a phone call using our special landing page

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Results

The client spends

- $2,500 USD a month for our agency management fee

- $2,190 USD Google Ad Budget

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✅ Gets 64 inbound phone calls/booked appointments

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✅ These appointments were all high-ticket Solar Installation projects in both Residential and Commercial Units totaling $28,000 in cash collected within a 11 day period

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✅ This in summary was a 5.97x ROAS (Return On Ad Spend)

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"...I'd definitely recommend you to others I know..., I'm sure you get a little pushback in the beginning from certain companies just because there's a lot of scams, ... but all types of companies will definitely benefit from your service" - Nelson, Owner.

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